Improved customer experience with visualizations for modular floating docks.

EZ Dock is an industry leader in modular floating docks based in Monett, MO. Their products emphasize adaptability, allowing virtually any configuration. Their designs include ports for personal watercraft, kayaks, etc. EZ Dock manufactures and supplies their products for sale, generating sales through their extensive dealer network. 

EZ Dock’s customers and dealers often faced difficulties visualizing and configuring dock layouts tailored to their specific needs. Additionally, the manual process of matching customers with local dealers resulted in inefficiencies, leading to missed sales opportunities. EZ Dock required an intuitive digital platform that could streamline the design process, automate dealer matching, and enhance lead tracking through data-driven insights.

Their docks are modular with flexible design options; so their new software is built with smart constraints to build docks quickly using pre-made templates or custom layouts. Their system also allows users to configure and place PWC and boat ports, dock sections and kayak launches. EZ Dock can efficiently track their leads through integrations with marketing tools like Google Analytics and WebFX, producing thorough analytics. 

The system maps the components needed to complete the docks and creates a 3D visualization for its clients. These 3D visualizations showcase EZ Dock’s unique components specific to its products. These features reinforce EZ Dock’s reputation as an industry leader through its quality tool.

EZ Dock’s new system integrates with its distributors and the whole ecosystem. Their software works with its modular docks and integrates with a partner ERP and their dealer network. Integrating with the dealer network allows distributors to manage designs efficiently while automatically connecting potential customers with local dealers. 

EZ Dock’s solution meets and exceeds their expectations by addressing these key areas, significantly improving their operations and customer satisfaction. It increases the number of actionable leads brought in through their website, boosts the average order value, drives more traffic to their website, improves the conversion rate of traffic through their website, and enhances customer experience through better project visualization.