The Customization Story
American Muscle Docks came to us looking to improve their overall dock selling process. From designing to visualizing to estimating, American Muscle had thus far been feeling the strain of doing each of these separately and manually. They used SketchUp to model their designs, which was a slow process, and not one that they could bring their customers in on. AM Docks recognized how important visual selling was to their product, andwanted something that could provide an intriguing experience for their customers. AM Docks was also dealing with issues from data entry mistakes which we realized could be solved by automation.



