Rolemodel software · Apex, NC · Est. 1997
We build software. And the people who make it.
We build software. And the people who make it.
We build software. And the people who make it.
The Vision - We are a flourishing organization that launches careers, develops leaders, and serves with excellence and humility - so that others see God glorified in our work
Our Mission
We lead by serving,
crafting sustainable software,
to the glory of God.
Our Mission
We lead by serving,
crafting sustainable software,
to the glory of God.
Our Mission
We lead by serving,
crafting sustainable software,
to the glory of God.
Our Mission
We lead by serving,
crafting sustainable software,
to the glory of God.
Core Values
Software is the work. It isn’t the why.
A mission only means something if you can see it in the work. Here’s where ours shows up: in how we treat partners, how we grow people, and why we bother doing either one well.
Character is the foundation of everything that we do at RoleModel. It is not just the absence of moral failure. Character is built through dependable trust, demonstrated through humble confidence, while embracing servant leadership.
Character
Collaboration is equal parts art and science. Whether it's communicating with our partners or coworkers, everything we do is about building client-centered solutions through collaboration. Collaboration is results oriented, leveraging our collective contribution by everyone leaning in.
Collaboration
Craftsmanship is more than just how we build software and technical details. It is pursuing excellence and is brought about by character combined with collaboration to drive positive results. Craftsmanship is focused on sustainable delivery with our service oriented approach through disciplined professionalism.
Craftsmanship
Core Values
Software is the work. It isn’t the why.
A mission only means something if you can see it in the work. Here’s where ours shows up: in how we treat partners, how we grow people, and why we bother doing either one well.
Character is the foundation of everything that we do at RoleModel. It is not just the absence of moral failure. Character is built through dependable trust, demonstrated through humble confidence, while embracing servant leadership.
Character
Collaboration is equal parts art and science. Whether it's communicating with our partners or coworkers, everything we do is about building client-centered solutions through collaboration. Collaboration is results oriented, leveraging our collective contribution by everyone leaning in.
Collaboration
Craftsmanship is more than just how we build software and technical details. It is pursuing excellence and is brought about by character combined with collaboration to drive positive results. Craftsmanship is focused on sustainable delivery with our service oriented approach through disciplined professionalism.
Craftsmanship
Core Values
Software is the work. It isn’t the why.
A mission only means something if you can see it in the work. Here’s where ours shows up: in how we treat partners, how we grow people, and why we bother doing either one well.
Character is the foundation of everything that we do at RoleModel. It is not just the absence of moral failure. Character is built through dependable trust, demonstrated through humble confidence, while embracing servant leadership.
Character
Collaboration is equal parts art and science. Whether it's communicating with our partners or coworkers, everything we do is about building client-centered solutions through collaboration. Collaboration is results oriented, leveraging our collective contribution by everyone leaning in.
Collaboration
Craftsmanship is more than just how we build software and technical details. It is pursuing excellence and is brought about by character combined with collaboration to drive positive results. Craftsmanship is focused on sustainable delivery with our service oriented approach through disciplined professionalism.
Craftsmanship
Core Values
Software is the work. It isn’t the why.
A mission only means something if you can see it in the work. Here’s where ours shows up: in how we treat partners, how we grow people, and why we bother doing either one well.
Character is the foundation of everything that we do at RoleModel. It is not just the absence of moral failure. Character is built through dependable trust, demonstrated through humble confidence, while embracing servant leadership.
Character
Collaboration is equal parts art and science. Whether it's communicating with our partners or coworkers, everything we do is about building client-centered solutions through collaboration. Collaboration is results oriented, leveraging our collective contribution by everyone leaning in.
Collaboration
Craftsmanship is more than just how we build software and technical details. It is pursuing excellence and is brought about by character combined with collaboration to drive positive results. Craftsmanship is focused on sustainable delivery with our service oriented approach through disciplined professionalism.
Craftsmanship
1997
1997
RoleModel 1.0: The Bootstrap Years
RoleModel opens its doors
Founder Ken Auer, established RoleModel in 1997 with the goal of turning innovative concepts into reality. Over the years, that mission hasn’t changed. RoleModel continues to guide and provide for their clients.
1997
1997
RoleModel 1.0: The Bootstrap Years
RoleModel opens its doors
Founder Ken Auer, established RoleModel in 1997 with the goal of turning innovative concepts into reality. Over the years, that mission hasn’t changed. RoleModel continues to guide and provide for their clients.
1997
1997
RoleModel 1.0: The Bootstrap Years
RoleModel opens its doors
Founder Ken Auer, established RoleModel in 1997 with the goal of turning innovative concepts into reality. Over the years, that mission hasn’t changed. RoleModel continues to guide and provide for their clients.
1997
1997
RoleModel 1.0: The Bootstrap Years
RoleModel opens its doors
Founder Ken Auer, established RoleModel in 1997 with the goal of turning innovative concepts into reality. Over the years, that mission hasn’t changed. RoleModel continues to guide and provide for their clients.
1998
1998
RoleModel 1.0: The Bootstrap Years
Software as a studio
At OOPSLA, Ken joins a workshop on software as a studio discipline: developers working side by side, learning from each other the way craftsmen do. RoleModel builds its studio around that idea and brings on its first apprentice, Nathaniel Talbott.
1998
1998
RoleModel 1.0: The Bootstrap Years
Software as a studio
At OOPSLA, Ken joins a workshop on software as a studio discipline: developers working side by side, learning from each other the way craftsmen do. RoleModel builds its studio around that idea and brings on its first apprentice, Nathaniel Talbott.
1998
1998
RoleModel 1.0: The Bootstrap Years
Software as a studio
At OOPSLA, Ken joins a workshop on software as a studio discipline: developers working side by side, learning from each other the way craftsmen do. RoleModel builds its studio around that idea and brings on its first apprentice, Nathaniel Talbott.
1998
1998
RoleModel 1.0: The Bootstrap Years
Software as a studio
At OOPSLA, Ken joins a workshop on software as a studio discipline: developers working side by side, learning from each other the way craftsmen do. RoleModel builds its studio around that idea and brings on its first apprentice, Nathaniel Talbott.
2005
2005
RoleModel 2.0: The Lifestyle Years
A little Ruby, then a little Rails
The team picks up Ruby, then Ruby on Rails. Rails becomes a core part of how we build web applications, and still is.
2005
2005
RoleModel 2.0: The Lifestyle Years
A little Ruby, then a little Rails
The team picks up Ruby, then Ruby on Rails. Rails becomes a core part of how we build web applications, and still is.
2005
2005
RoleModel 2.0: The Lifestyle Years
A little Ruby, then a little Rails
The team picks up Ruby, then Ruby on Rails. Rails becomes a core part of how we build web applications, and still is.
2005
2005
RoleModel 2.0: The Lifestyle Years
A little Ruby, then a little Rails
The team picks up Ruby, then Ruby on Rails. Rails becomes a core part of how we build web applications, and still is.
2012
2012
RoleModel 3.0 The Transition Years: Towards an Evergreen Company
Our first Academy class
The first Academy class runs. Graduate John Young joins the team as a developer. New developers learn the craft side by side with senior craftsmen on real work.
2012
2012
RoleModel 3.0 The Transition Years: Towards an Evergreen Company
Our first Academy class
The first Academy class runs. Graduate John Young joins the team as a developer. New developers learn the craft side by side with senior craftsmen on real work.
2012
2012
RoleModel 3.0 The Transition Years: Towards an Evergreen Company
Our first Academy class
The first Academy class runs. Graduate John Young joins the team as a developer. New developers learn the craft side by side with senior craftsmen on real work.
2012
2012
RoleModel 3.0 The Transition Years: Towards an Evergreen Company
Our first Academy class
The first Academy class runs. Graduate John Young joins the team as a developer. New developers learn the craft side by side with senior craftsmen on real work.
2013
2013
RoleModel 3.0 The Transition Years: Towards an Evergreen Company
Values in writing
Leadership puts RoleModel's values, standards and goals in writing. The team grows past 20 people.
2013
2013
RoleModel 3.0 The Transition Years: Towards an Evergreen Company
Values in writing
Leadership puts RoleModel's values, standards and goals in writing. The team grows past 20 people.
2013
2013
RoleModel 3.0 The Transition Years: Towards an Evergreen Company
Values in writing
Leadership puts RoleModel's values, standards and goals in writing. The team grows past 20 people.
2013
2013
RoleModel 3.0 The Transition Years: Towards an Evergreen Company
Values in writing
Leadership puts RoleModel's values, standards and goals in writing. The team grows past 20 people.
2017
2017
RoleModel 4.0 The Confused Years - How Do We Become Evergreen?
Continuing to grow, need more space
In spring 2017 we moved into a new office, and the whole team carried desks in ourselves.
2017
2017
RoleModel 4.0 The Confused Years - How Do We Become Evergreen?
Continuing to grow, need more space
In spring 2017 we moved into a new office, and the whole team carried desks in ourselves.
2017
2017
RoleModel 4.0 The Confused Years - How Do We Become Evergreen?
Continuing to grow, need more space
In spring 2017 we moved into a new office, and the whole team carried desks in ourselves.
2017
2017
RoleModel 4.0 The Confused Years - How Do We Become Evergreen?
Continuing to grow, need more space
In spring 2017 we moved into a new office, and the whole team carried desks in ourselves.
2021
2021
RoleModel 6.0 Mid-Market, Middle America & Projects We Run Leveraging contractors for Big Company Projects
Caleb Woods takes the helm as CEO
Leading the team toward constant improvement and high-value tailored software.
2021
2021
RoleModel 6.0 Mid-Market, Middle America & Projects We Run Leveraging contractors for Big Company Projects
Caleb Woods takes the helm as CEO
Leading the team toward constant improvement and high-value tailored software.
2021
2021
RoleModel 6.0 Mid-Market, Middle America & Projects We Run Leveraging contractors for Big Company Projects
Caleb Woods takes the helm as CEO
Leading the team toward constant improvement and high-value tailored software.
2021
2021
RoleModel 6.0 Mid-Market, Middle America & Projects We Run Leveraging contractors for Big Company Projects
Caleb Woods takes the helm as CEO
Leading the team toward constant improvement and high-value tailored software.
2024
2024
RoleModel 6.0
A studio built for how we work
In summer 2024 we moved into a new office. We designed the space around how we work: an open studio for pairing, a dedicated Academy classroom, and quiet rooms for partner conversations.
2024
2024
RoleModel 6.0
A studio built for how we work
In summer 2024 we moved into a new office. We designed the space around how we work: an open studio for pairing, a dedicated Academy classroom, and quiet rooms for partner conversations.
2024
2024
RoleModel 6.0
A studio built for how we work
In summer 2024 we moved into a new office. We designed the space around how we work: an open studio for pairing, a dedicated Academy classroom, and quiet rooms for partner conversations.
2024
2024
RoleModel 6.0
A studio built for how we work
In summer 2024 we moved into a new office. We designed the space around how we work: an open studio for pairing, a dedicated Academy classroom, and quiet rooms for partner conversations.
Present
Present
RoleModel 6.0
Inside the studio
Helping companies navigate the changing world of AI
Present
Present
RoleModel 6.0
Inside the studio
Helping companies navigate the changing world of AI
Present
Present
RoleModel 6.0
Inside the studio
Helping companies navigate the changing world of AI
Present
Present
RoleModel 6.0
Inside the studio
Helping companies navigate the changing world of AI
Want to join our Team?
Think you might be a fit for our team? Learn more about getting started as a beginner at RoleModel through the Craftsmanship Academy or open positions we have available through careers.
Want to join our Team?
Think you might be a fit for our team? Learn more about getting started as a beginner at RoleModel through the Craftsmanship Academy or open positions we have available through careers.