We craft custom software tailored to your business by collaborating with you

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Learn About How We Drive Your Value

1. We learn your business

Every member of our team keeps your business context front of mind. We actively learn your domain to tailor a solution to your needs. We have served a large number of industries, and yours could be next!

Our partnership with Reschcor saved 10-12 labor hours a week, and has provided an overall ROI of >30%

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2. We solve business problems

After 20+ years in business we have become adept at helping our partners leverage tailored software. Our goal is to work with you to identify opportunities, and deliver software that drives your value.

Our partnership with a contract biotech manufacturing company identified new ways to improve their workflow, translating their spreadsheet heavy process into dynamic software.

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3. Innovation is our specialty

We push the boundaries of what’s possible with software. This means that no matter your context, our team is eager to discover new ways to innovate and help you realize your company's goals.

By building on top of our LightningCAD framework, our partnership with Absolute Dental enabled their product to be feasible in the market and saved them over 50% in design time.


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Let’s talk about your options
To find out if we’re the right fit for your project, one of our seasoned software project veterans would love to talk to you.
Schedule a Conversation

RoleModel’s team was fantastic to work with from start to finish. Their team drove the solution design and sought to understand our business process so deeply that they were able to suggest improvements. They kept our best interest in mind, treating our money as their own, and responding quickly to feedback. RoleModel Software delivered working software in days, and ultimately exceeded our expectations in translating our spreadsheet heavy process into dynamic software.

Rick Jessee
Director of Operational and Business Excellence

Company Highlights


Years in Business


Multi-Project Clients


Team Members


Offshore Developers

Your Full-Service Software Development Partner



Our development team is experienced building sustainable web applications using leading edge technologies.



Whether a responsive web app or a native application, our team starts with a mobile first approach on every applicable project.


UI/UX Design

Our designers integrate into development teams to create designs that anticipate and adapt to change.

On-shore Team

Our highly collaborative 30+ member, on-shore team has decades of collective experience creating and supporting multiple software systems in a broad range of industries from healthcare to manufacturing to agriculture.


Ken Auer Headshot

Ken Auer

Founder, CPO

For over four decades, Ken has applied his craft as a leader of high-performance development teams. He founded RoleModel in 1997 and now serves as Chief Product Officer, driving the vision and implementation of technical products.

Caleb Woods Headshot

Caleb Woods


Caleb is a proven leader with extensive experience evaluating technology trends, leading teams, and implementing best practices. As CEO, Caleb promotes continuous improvement while cultivating a collaborative work environment.

Roy Miller Headshot

Roy Miller


Roy plays an active role managing and supporting many functions at RoleModel. From startups to multinational consulting projects, Roy’s 25+ years of leadership experience gives him the ability to drive success across the board.

Let’s talk about your options
To find out if we’re the right fit for your project, one of our seasoned software project veterans would love to talk to you.
Schedule a Conversation


With 25 years of refinement, our proven approach has enabled us to effectively deliver sustainable software projects. 


At RoleModel Software we start by collaborating with you to clarify your needs and explore your options. Then we work together to build your solution, delivering value quickly without surprises, so you can be confident in your investment.

Learn More about Our Approach