We craft custom software tailored to your business by collaborating with you

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RoleModel’s team was fantastic to work with from start to finish. Their team drove the solution design and sought to understand our business process so deeply that they were able to suggest improvements. They kept our best interest in mind, treating our money as their own, and responding quickly to feedback. RoleModel Software delivered working software in days, and ultimately exceeded our expectations in translating our spreadsheet heavy process into dynamic software.

Rick Jessee, Director of Operational and Business Excellence, Biotech

Let’s talk about your options

To find out if we’re the right fit for your project, one of our seasoned software project veterans would love to talk to you.

Schedule a Conversation

Learn About How We Drive Your Value

1. We solve business problems

Your needs met with tailored software

Example: Streamlined quoting software for contract manufacturing. 
  • Allows multiple departments and sales reps to create estimates and orders
  • Integrates seamlessly with the company ERP system to eliminate double data entry
  • Provides a digital work queue
  • Saved 10-12 labor hours a week, and has provided an overall ROI of >30%

More Industries

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2. Your business is our focus 

We actively learn your domain by collaborating with you

Example: Custom application replacing spreadsheets for complex processes
  • Minimum Viable Product delivered in 15 weeks
  • Custom application accurately reflects scientists’ domain
  • Allows specification of complex biological and chemical processes
  • Supports version control and version comparisons of Bills of Material

More Focuses

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3. Innovation is our specialty.

We push the boundaries of what's possible with software

Example: Design and delivery streamlined with user-guided 3D design tool
  • Enabled product feasibility
  • Technicians seeing >50% savings on design time
  • Expert knowledge translated into seamless 3D automation
  • Cloud-based system accessible to a wider audience
  • Delivers files ready for 3D printing


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Company Highlights


Years in Business


Multi-Project Clients


Team Members


Offshore Developers

Your Full-Service Software Development Partner



Our development team is experienced building sustainable web applications using leading edge technologies.



Whether a responsive web app or a native application, our team starts with a mobile first approach on every applicable project.


UI/UX Design

Our designers integrate into development teams to create designs that anticipate and adapt to change.

On-shore Team

Our highly collaborative 30+ member, on-shore team has decades of collective experience creating and supporting multiple software systems in a broad range of industries from healthcare to manufacturing to agriculture.


Ken Auer

Founder, CPO

For over four decades, Ken has applied his craft as a leader of high-performance development teams. He founded RoleModel in 1997 and now serves as Chief Product Officer, driving the vision and implementation of technical products.

Caleb Woods


Caleb is a proven leader with extensive experience evaluating technology trends, leading teams, and implementing best practices. As CEO, Caleb promotes continuous improvement while cultivating a collaborative work environment.

Roy Miller


Roy plays an active role managing and supporting many functions at RoleModel. From startups to multinational consulting projects, Roy’s 25+ years of leadership experience gives him the ability to drive success across the board.

Let’s talk about your options

To find out if we’re the right fit for your project, one of our seasoned software project veterans would love to talk to you.

Schedule a Conversation

Do you think custom software might provide value to your business, but don’t know what steps to take next? At RoleModel Software we start by collaborating with you to clarify your needs and explore your options. Then we work together to build your solution, delivering value quickly without surprises, so you can be confident in your investment.

See How We Work

Creating custom software is a high-risk activity, and choosing the wrong partner can cost you dearly.

We minimize your risk by:


Identifying your needs and options first

Driving Value

Getting you to value fast


Showing you working software daily


Offering long-term support