The RoleModel Way of Core Values: Craftsmanship

Caleb WoodsOctober 01, 2024

Our core values are the heartbeat of our culture and the essence of the "RoleModel Way." They shape how we make decisions, how we act, and how we collaborate, providing a unifying focus to reach our long-term goals. These values aren’t just words on paper—they are deeply embedded in our daily practices, not just ideals we hope to achieve. While each value is captured in a single word, its meaning may differ from person to person. That's why we take care to define these values within our own context. 

Craftsmanship

Craftsmanship is pursuing excellence and is brought about by character combined with collaboration to drive positive results. It isn’t synonymous with intricate or complex. Craftsmanship is more than just how we build software and its technical details.

Craftsmanship at RoleModel is focused on sustainable delivery with our service-oriented approach through disciplined professionalism, not obsessing over details. 

Sustainable Delivery

Sustainable delivery is finding simple solutions to complex problems and recognizing the need for pragmatic and sustainable solutions over the long term. It is about delivering value now, but it's not being satisfied with the value that we produced right now—it's improving that over time. 

Delivering value is our focus, and that’s why we say “craftsman ship.” They ship software in incremental solutions that deliver value over the long term. 

Service Oriented

Craftsmanship is service oriented. This means working with passion rather than on your personal passion, anticipating challenges, and being people focused. 

Internally, this is through mentorship, where we come alongside those around us and help each other grow. With our partners, we want to come alongside them and serve them to help them accomplish their vision. 

Disciplined Professionalism

As Jacko Willink says, “discipline equals freedom”, and disciplined professionalism is a mark of Craftsmanship. This means being self-disciplined and self-motivated, always learning new things, and consistently paying attention to the right details. 

Random acts of excellence are not craftsmanship; rather, we seek to consistently apply the RoleModel Way. Consistency, paired with the willingness to take on new challenges, produces powerful results. 

Craftsmanship in Practice

Craftsmanship at RoleModel is exemplified by leading by example. This means consistently producing excellent results through two sets of eyes to ensure we meet our high-quality standards. While also taking time to sharpen the saw and continually improve the way that we work.  

Since this is the last piece of our series on our core values, let’s recap. 

Taken together, our core values of Character, Collaboration, and Craftsmanship define our culture at RoleModel.