Year in Review 2024
Core Values
Impact Mindset
Optics
We centered 2024 around our theme of Impact Mindset, inspired by Liz Wiseman’s Impact Players, introducing peer-nominated "impact awards" celebrated at our annual retreat and deepening how we define The RoleModel Way across areas like Mentorship, Design, Testing, Project Management, and Selecting Technology. We also marked a new chapter by moving into our new headquarters in Apex, NC, unveiling an updated logo and brand, welcoming six new teammates (including three Craftsmanship Academy grads), and knighting two new Craftsmen—all moving us forward in character, collaboration, and craftsmanship.
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2024 was a big year for RoleModel Software! As the year moves to a close, we would like to reflect on the year and everything that went into making it a success!

Our theme for the year was Impact Mindset, inspired by the concepts and practices of Liz Wiseman’s book Impact Players. We explored how to adopt this mindset individually through our attitudes and habits, fostering deeper trust and credibility as a team committed to focusing on the W.I.N. (What’s Important Now) for our partners.
In support of our theme, we introduced impact awards, which went to employees who demonstrated the attributes of being an impact player as nominated by their peers and recognized by the leadership team. We celebrated these awards at our annual company retreat.

Part of our supporting strategy this year was better defining The RoleModel Way and our Core Values. The RoleModel Way is a collection of principles and practices that define RoleModel’s culture. Some of our focuses include The RoleModel Way of Mentorship, Design, Testing, Project Management, and Selecting Technology. We also refined how we talk about our Core Values of Character, Collaboration, and Craftsmanship this year.
We also distilled our learning from years of custom software projects on how we encourage people to think about return on investment (ROI).
This year, we moved into a new Headquarters space in Apex, NC, and updated our logo and brand colors in conjunction with this new era of RoleModel. This new logo helps visualize our priorities by showing RoleModel (culture and values) as primary and software (what we produce) as secondary.
We hired six new employees this year, three of whom are graduates of the 2024 Craftsmanship Academy, and showcased their journey with a docuseries this summer. We are also celebrating the knighting of two new Craftsmen, Jeremy and Justin!
This year, we also launched our new design system, Optics. We created Optics as a design system to provide a shared collection of components and solutions for common design challenges. It’s customizable for unique project needs, integrates seamlessly with our development tools, and ensures consistency across projects. Optics offers a strong design foundation that evolves through collaboration between developers and designers. By standardizing design and implementation, it streamlines our workflow, enables designers to use best practices, and ensures excellent accessibility in all projects.
Now, at the year's close, we look forward to 2025 and our theme for the year: Disciplined Professionalism. As an attribute of Craftsmanship, we will be looking to apply disciplined professionalism throughout the organization personally (in our attitudes and habits), as a team (building trust and credibility), and externally (W.I.N. as a team).
We are so thankful to everyone that made 2024 a great year! See you in 2025!
