Lean Development For Startups
Our approach to development places emphasis on constantly learning and adapting through small experiments in order to minimize risk. From finding early customers to building and testing features, we help you ascend each step of the customer discovery process while avoiding costly mistakes.
A Customer-Driven Approach to Development
Learn From Feedback to Build a Product Customers Love
The lean approach requires a test-bed for experimenting. For a startup this means gathering customers at the beginning of the process rather than waiting until a big product launch. Because we involve real customers in the process from the beginning, good ideas can be validated almost as soon as they are conceived. Likewise bad ideas and false assumptions can be detected and avoided at minimal cost.
Gathering Initial Customer Interest
Reaching initial customers without a finished product may sound impossible, but countless successful startups prove otherwise. Just like every industry has its innovators- its entrepreneurs and visionaries, likewise every industry contains a percentage of "early adopters" - folks that know their lives or jobs would be made better with the right tool and who are willing to get in on the ground floor of a startup that intends to fulfill their need. We help you plan and execute a strategy for signing up these early adopters.
Building the Minimum Feature Set
Once initial interest has been gathered, we begin to build and test the viability of core product features. As the initial customers use (or don't use) features, we learn and adapt and the product begins to take shape. In addition to building and testing features, we begin to test pricing models while continuing refine how we advertise and present the product in order to attract new customers.
Ongoing Optimization and Feature Development
The Customer Development and Product Development processes don't end as soon as paying customers are found. Successful startups continue to learn and optimize their product- extending proven core features to serve existing customers & reach new ones. RoleModel can continue to provide ongoing development and support as well as training for your own developers.
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We have found these books to be very helpful to new entrepreneurs. They are a must-read for anybody wanting to grow a business.